Word-of-mouth isn’t what
happens in the absence of marketing,
it’s the natural consequence of
marketing done right.
Greg Stielstra worked in marketing for the world’s leading Christian publishers for 17 years where he planned the promotions for dozens of bestselling books including The Purpose Drive Life, the fastest selling hardcover book in American history. He is the author of two books: PyroMarketing: the Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life (HarperCollins, 2005) and Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley 2009). He currently operates PyroMarketing, a social media marketing agency in Franklin, TN.
